Class: Google::Analytics::Admin::V1alpha::AttributionSettings

Inherits:
Object
  • Object
show all
Extended by:
Protobuf::MessageExts::ClassMethods
Includes:
Protobuf::MessageExts
Defined in:
proto_docs/google/analytics/admin/v1alpha/resources.rb

Overview

The attribution settings used for a given property. This is a singleton resource.

Defined Under Namespace

Modules: AcquisitionConversionEventLookbackWindow, OtherConversionEventLookbackWindow, ReportingAttributionModel

Instance Attribute Summary collapse

Instance Attribute Details

#acquisition_conversion_event_lookback_window ⇒ ::Google::Analytics::Admin::V1alpha::AttributionSettings::AcquisitionConversionEventLookbackWindow 



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# File 'proto_docs/google/analytics/admin/v1alpha/resources.rb', line 988

class AttributionSettings
  include ::Google::Protobuf::MessageExts
  extend ::Google::Protobuf::MessageExts::ClassMethods

  # How far back in time events should be considered for inclusion in a
  # converting path which leads to the first install of an app or the first
  # visit to a site.
  module AcquisitionConversionEventLookbackWindow
    # Lookback window size unspecified.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 7-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_7_DAYS = 1

    # 30-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 2
  end

  # How far back in time events should be considered for inclusion in a
  # converting path for all conversions other than first app install/first site
  # visit.
  module OtherConversionEventLookbackWindow
    # Lookback window size unspecified.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 30-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 1

    # 60-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_60_DAYS = 2

    # 90-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_90_DAYS = 3
  end

  # The reporting attribution model used to calculate conversion credit in this
  # property's reports.
  module ReportingAttributionModel
    # Reporting attribution model unspecified.
    REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0

    # Data-driven attribution distributes credit for the conversion based on
    # data for each conversion event. Each Data-driven model is specific to
    # each advertiser and each conversion event.
    CROSS_CHANNEL_DATA_DRIVEN = 1

    # Ignores direct traffic and attributes 100% of the conversion value to the
    # last channel that the customer clicked through (or engaged view through
    # for YouTube) before converting.
    CROSS_CHANNEL_LAST_CLICK = 2

    # Gives all credit for the conversion to the first channel that a customer
    # clicked (or engaged view through for YouTube) before converting.
    CROSS_CHANNEL_FIRST_CLICK = 3

    # Distributes the credit for the conversion equally across all the channels
    # a customer clicked (or engaged view through for YouTube) before
    # converting.
    CROSS_CHANNEL_LINEAR = 4

    # Attributes 40% credit to the first and last interaction, and the
    # remaining 20% credit is distributed evenly to the middle interactions.
    CROSS_CHANNEL_POSITION_BASED = 5

    # Gives more credit to the touchpoints that happened closer in time to
    # the conversion.
    CROSS_CHANNEL_TIME_DECAY = 6

    # Attributes 100% of the conversion value to the last Google Ads channel
    # that the customer clicked through before converting.
    ADS_PREFERRED_LAST_CLICK = 7
  end
end

#name ⇒ ::String (readonly) 



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# File 'proto_docs/google/analytics/admin/v1alpha/resources.rb', line 988

class AttributionSettings
  include ::Google::Protobuf::MessageExts
  extend ::Google::Protobuf::MessageExts::ClassMethods

  # How far back in time events should be considered for inclusion in a
  # converting path which leads to the first install of an app or the first
  # visit to a site.
  module AcquisitionConversionEventLookbackWindow
    # Lookback window size unspecified.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 7-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_7_DAYS = 1

    # 30-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 2
  end

  # How far back in time events should be considered for inclusion in a
  # converting path for all conversions other than first app install/first site
  # visit.
  module OtherConversionEventLookbackWindow
    # Lookback window size unspecified.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 30-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 1

    # 60-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_60_DAYS = 2

    # 90-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_90_DAYS = 3
  end

  # The reporting attribution model used to calculate conversion credit in this
  # property's reports.
  module ReportingAttributionModel
    # Reporting attribution model unspecified.
    REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0

    # Data-driven attribution distributes credit for the conversion based on
    # data for each conversion event. Each Data-driven model is specific to
    # each advertiser and each conversion event.
    CROSS_CHANNEL_DATA_DRIVEN = 1

    # Ignores direct traffic and attributes 100% of the conversion value to the
    # last channel that the customer clicked through (or engaged view through
    # for YouTube) before converting.
    CROSS_CHANNEL_LAST_CLICK = 2

    # Gives all credit for the conversion to the first channel that a customer
    # clicked (or engaged view through for YouTube) before converting.
    CROSS_CHANNEL_FIRST_CLICK = 3

    # Distributes the credit for the conversion equally across all the channels
    # a customer clicked (or engaged view through for YouTube) before
    # converting.
    CROSS_CHANNEL_LINEAR = 4

    # Attributes 40% credit to the first and last interaction, and the
    # remaining 20% credit is distributed evenly to the middle interactions.
    CROSS_CHANNEL_POSITION_BASED = 5

    # Gives more credit to the touchpoints that happened closer in time to
    # the conversion.
    CROSS_CHANNEL_TIME_DECAY = 6

    # Attributes 100% of the conversion value to the last Google Ads channel
    # that the customer clicked through before converting.
    ADS_PREFERRED_LAST_CLICK = 7
  end
end

#other_conversion_event_lookback_window ⇒ ::Google::Analytics::Admin::V1alpha::AttributionSettings::OtherConversionEventLookbackWindow 



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# File 'proto_docs/google/analytics/admin/v1alpha/resources.rb', line 988

class AttributionSettings
  include ::Google::Protobuf::MessageExts
  extend ::Google::Protobuf::MessageExts::ClassMethods

  # How far back in time events should be considered for inclusion in a
  # converting path which leads to the first install of an app or the first
  # visit to a site.
  module AcquisitionConversionEventLookbackWindow
    # Lookback window size unspecified.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 7-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_7_DAYS = 1

    # 30-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 2
  end

  # How far back in time events should be considered for inclusion in a
  # converting path for all conversions other than first app install/first site
  # visit.
  module OtherConversionEventLookbackWindow
    # Lookback window size unspecified.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 30-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 1

    # 60-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_60_DAYS = 2

    # 90-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_90_DAYS = 3
  end

  # The reporting attribution model used to calculate conversion credit in this
  # property's reports.
  module ReportingAttributionModel
    # Reporting attribution model unspecified.
    REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0

    # Data-driven attribution distributes credit for the conversion based on
    # data for each conversion event. Each Data-driven model is specific to
    # each advertiser and each conversion event.
    CROSS_CHANNEL_DATA_DRIVEN = 1

    # Ignores direct traffic and attributes 100% of the conversion value to the
    # last channel that the customer clicked through (or engaged view through
    # for YouTube) before converting.
    CROSS_CHANNEL_LAST_CLICK = 2

    # Gives all credit for the conversion to the first channel that a customer
    # clicked (or engaged view through for YouTube) before converting.
    CROSS_CHANNEL_FIRST_CLICK = 3

    # Distributes the credit for the conversion equally across all the channels
    # a customer clicked (or engaged view through for YouTube) before
    # converting.
    CROSS_CHANNEL_LINEAR = 4

    # Attributes 40% credit to the first and last interaction, and the
    # remaining 20% credit is distributed evenly to the middle interactions.
    CROSS_CHANNEL_POSITION_BASED = 5

    # Gives more credit to the touchpoints that happened closer in time to
    # the conversion.
    CROSS_CHANNEL_TIME_DECAY = 6

    # Attributes 100% of the conversion value to the last Google Ads channel
    # that the customer clicked through before converting.
    ADS_PREFERRED_LAST_CLICK = 7
  end
end

#reporting_attribution_model ⇒ ::Google::Analytics::Admin::V1alpha::AttributionSettings::ReportingAttributionModel 



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# File 'proto_docs/google/analytics/admin/v1alpha/resources.rb', line 988

class AttributionSettings
  include ::Google::Protobuf::MessageExts
  extend ::Google::Protobuf::MessageExts::ClassMethods

  # How far back in time events should be considered for inclusion in a
  # converting path which leads to the first install of an app or the first
  # visit to a site.
  module AcquisitionConversionEventLookbackWindow
    # Lookback window size unspecified.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 7-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_7_DAYS = 1

    # 30-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 2
  end

  # How far back in time events should be considered for inclusion in a
  # converting path for all conversions other than first app install/first site
  # visit.
  module OtherConversionEventLookbackWindow
    # Lookback window size unspecified.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 30-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 1

    # 60-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_60_DAYS = 2

    # 90-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_90_DAYS = 3
  end

  # The reporting attribution model used to calculate conversion credit in this
  # property's reports.
  module ReportingAttributionModel
    # Reporting attribution model unspecified.
    REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0

    # Data-driven attribution distributes credit for the conversion based on
    # data for each conversion event. Each Data-driven model is specific to
    # each advertiser and each conversion event.
    CROSS_CHANNEL_DATA_DRIVEN = 1

    # Ignores direct traffic and attributes 100% of the conversion value to the
    # last channel that the customer clicked through (or engaged view through
    # for YouTube) before converting.
    CROSS_CHANNEL_LAST_CLICK = 2

    # Gives all credit for the conversion to the first channel that a customer
    # clicked (or engaged view through for YouTube) before converting.
    CROSS_CHANNEL_FIRST_CLICK = 3

    # Distributes the credit for the conversion equally across all the channels
    # a customer clicked (or engaged view through for YouTube) before
    # converting.
    CROSS_CHANNEL_LINEAR = 4

    # Attributes 40% credit to the first and last interaction, and the
    # remaining 20% credit is distributed evenly to the middle interactions.
    CROSS_CHANNEL_POSITION_BASED = 5

    # Gives more credit to the touchpoints that happened closer in time to
    # the conversion.
    CROSS_CHANNEL_TIME_DECAY = 6

    # Attributes 100% of the conversion value to the last Google Ads channel
    # that the customer clicked through before converting.
    ADS_PREFERRED_LAST_CLICK = 7
  end
end