Module: Google::Analytics::Admin::V1alpha::AttributionSettings::ReportingAttributionModel

Defined in:

proto_docs/google/analytics/admin/v1alpha/resources.rb

Overview

The reporting attribution model used to calculate conversion credit in this property's reports.

Constant Summary

REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED =

Reporting attribution model unspecified.

0

CROSS_CHANNEL_DATA_DRIVEN =

Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event.

1

CROSS_CHANNEL_LAST_CLICK =

Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting.

2

CROSS_CHANNEL_FIRST_CLICK =

Gives all credit for the conversion to the first channel that a customer clicked (or engaged view through for YouTube) before converting.

3

CROSS_CHANNEL_LINEAR =

Distributes the credit for the conversion equally across all the channels a customer clicked (or engaged view through for YouTube) before converting.

4

CROSS_CHANNEL_POSITION_BASED =

Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.

5

CROSS_CHANNEL_TIME_DECAY =

Gives more credit to the touchpoints that happened closer in time to the conversion.

6

ADS_PREFERRED_LAST_CLICK =

Attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting.

7