Class: Google::Analytics::Admin::V1alpha::AttributionSettings

Inherits:
Object
  • Object
show all
Extended by:
Protobuf::MessageExts::ClassMethods
Includes:
Protobuf::MessageExts
Defined in:
proto_docs/google/analytics/admin/v1alpha/resources.rb

Overview

The attribution settings used for a given property. This is a singleton resource.

Defined Under Namespace

Modules: AcquisitionConversionEventLookbackWindow, OtherConversionEventLookbackWindow, ReportingAttributionModel

Instance Attribute Summary collapse

Instance Attribute Details

#acquisition_conversion_event_lookback_window ⇒ ::Google::Analytics::Admin::V1alpha::AttributionSettings::AcquisitionConversionEventLookbackWindow

Returns Required. The lookback window configuration for acquisition conversion events. The default window size is 30 days.

Returns:



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# File 'proto_docs/google/analytics/admin/v1alpha/resources.rb', line 913

class AttributionSettings
  include ::Google::Protobuf::MessageExts
  extend ::Google::Protobuf::MessageExts::ClassMethods

  # How far back in time events should be considered for inclusion in a
  # converting path which leads to the first install of an app or the first
  # visit to a site.
  module AcquisitionConversionEventLookbackWindow
    # Lookback window size unspecified.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 7-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_7_DAYS = 1

    # 30-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 2
  end

  # How far back in time events should be considered for inclusion in a
  # converting path for all conversions other than first app install/first site
  # visit.
  module OtherConversionEventLookbackWindow
    # Lookback window size unspecified.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 30-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 1

    # 60-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_60_DAYS = 2

    # 90-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_90_DAYS = 3
  end

  # The reporting attribution model used to calculate conversion credit in this
  # property's reports.
  module ReportingAttributionModel
    # Reporting attribution model unspecified.
    REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0

    # Data-driven attribution distributes credit for the conversion based on
    # data for each conversion event. Each Data-driven model is specific to
    # each advertiser and each conversion event.
    CROSS_CHANNEL_DATA_DRIVEN = 1

    # Ignores direct traffic and attributes 100% of the conversion value to the
    # last channel that the customer clicked through (or engaged view through
    # for YouTube) before converting.
    CROSS_CHANNEL_LAST_CLICK = 2

    # Gives all credit for the conversion to the first channel that a customer
    # clicked (or engaged view through for YouTube) before converting.
    CROSS_CHANNEL_FIRST_CLICK = 3

    # Distributes the credit for the conversion equally across all the channels
    # a customer clicked (or engaged view through for YouTube) before
    # converting.
    CROSS_CHANNEL_LINEAR = 4

    # Attributes 40% credit to the first and last interaction, and the
    # remaining 20% credit is distributed evenly to the middle interactions.
    CROSS_CHANNEL_POSITION_BASED = 5

    # Gives more credit to the touchpoints that happened closer in time to
    # the conversion.
    CROSS_CHANNEL_TIME_DECAY = 6

    # Attributes 100% of the conversion value to the last Google Ads channel
    # that the customer clicked through before converting.
    ADS_PREFERRED_LAST_CLICK = 7
  end
end

#name ⇒ ::String (readonly)

Returns Output only. Resource name of this attribution settings resource. Format: properties/{property_id}/attributionSettings Example: "properties/1000/attributionSettings".

Returns:

  • (::String) —

    Output only. Resource name of this attribution settings resource. Format: properties/{property_id}/attributionSettings Example: "properties/1000/attributionSettings"



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# File 'proto_docs/google/analytics/admin/v1alpha/resources.rb', line 913

class AttributionSettings
  include ::Google::Protobuf::MessageExts
  extend ::Google::Protobuf::MessageExts::ClassMethods

  # How far back in time events should be considered for inclusion in a
  # converting path which leads to the first install of an app or the first
  # visit to a site.
  module AcquisitionConversionEventLookbackWindow
    # Lookback window size unspecified.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 7-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_7_DAYS = 1

    # 30-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 2
  end

  # How far back in time events should be considered for inclusion in a
  # converting path for all conversions other than first app install/first site
  # visit.
  module OtherConversionEventLookbackWindow
    # Lookback window size unspecified.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 30-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 1

    # 60-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_60_DAYS = 2

    # 90-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_90_DAYS = 3
  end

  # The reporting attribution model used to calculate conversion credit in this
  # property's reports.
  module ReportingAttributionModel
    # Reporting attribution model unspecified.
    REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0

    # Data-driven attribution distributes credit for the conversion based on
    # data for each conversion event. Each Data-driven model is specific to
    # each advertiser and each conversion event.
    CROSS_CHANNEL_DATA_DRIVEN = 1

    # Ignores direct traffic and attributes 100% of the conversion value to the
    # last channel that the customer clicked through (or engaged view through
    # for YouTube) before converting.
    CROSS_CHANNEL_LAST_CLICK = 2

    # Gives all credit for the conversion to the first channel that a customer
    # clicked (or engaged view through for YouTube) before converting.
    CROSS_CHANNEL_FIRST_CLICK = 3

    # Distributes the credit for the conversion equally across all the channels
    # a customer clicked (or engaged view through for YouTube) before
    # converting.
    CROSS_CHANNEL_LINEAR = 4

    # Attributes 40% credit to the first and last interaction, and the
    # remaining 20% credit is distributed evenly to the middle interactions.
    CROSS_CHANNEL_POSITION_BASED = 5

    # Gives more credit to the touchpoints that happened closer in time to
    # the conversion.
    CROSS_CHANNEL_TIME_DECAY = 6

    # Attributes 100% of the conversion value to the last Google Ads channel
    # that the customer clicked through before converting.
    ADS_PREFERRED_LAST_CLICK = 7
  end
end

#other_conversion_event_lookback_window ⇒ ::Google::Analytics::Admin::V1alpha::AttributionSettings::OtherConversionEventLookbackWindow

Returns Required. The lookback window for all other, non-acquisition conversion events. The default window size is 90 days.

Returns:



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# File 'proto_docs/google/analytics/admin/v1alpha/resources.rb', line 913

class AttributionSettings
  include ::Google::Protobuf::MessageExts
  extend ::Google::Protobuf::MessageExts::ClassMethods

  # How far back in time events should be considered for inclusion in a
  # converting path which leads to the first install of an app or the first
  # visit to a site.
  module AcquisitionConversionEventLookbackWindow
    # Lookback window size unspecified.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 7-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_7_DAYS = 1

    # 30-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 2
  end

  # How far back in time events should be considered for inclusion in a
  # converting path for all conversions other than first app install/first site
  # visit.
  module OtherConversionEventLookbackWindow
    # Lookback window size unspecified.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 30-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 1

    # 60-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_60_DAYS = 2

    # 90-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_90_DAYS = 3
  end

  # The reporting attribution model used to calculate conversion credit in this
  # property's reports.
  module ReportingAttributionModel
    # Reporting attribution model unspecified.
    REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0

    # Data-driven attribution distributes credit for the conversion based on
    # data for each conversion event. Each Data-driven model is specific to
    # each advertiser and each conversion event.
    CROSS_CHANNEL_DATA_DRIVEN = 1

    # Ignores direct traffic and attributes 100% of the conversion value to the
    # last channel that the customer clicked through (or engaged view through
    # for YouTube) before converting.
    CROSS_CHANNEL_LAST_CLICK = 2

    # Gives all credit for the conversion to the first channel that a customer
    # clicked (or engaged view through for YouTube) before converting.
    CROSS_CHANNEL_FIRST_CLICK = 3

    # Distributes the credit for the conversion equally across all the channels
    # a customer clicked (or engaged view through for YouTube) before
    # converting.
    CROSS_CHANNEL_LINEAR = 4

    # Attributes 40% credit to the first and last interaction, and the
    # remaining 20% credit is distributed evenly to the middle interactions.
    CROSS_CHANNEL_POSITION_BASED = 5

    # Gives more credit to the touchpoints that happened closer in time to
    # the conversion.
    CROSS_CHANNEL_TIME_DECAY = 6

    # Attributes 100% of the conversion value to the last Google Ads channel
    # that the customer clicked through before converting.
    ADS_PREFERRED_LAST_CLICK = 7
  end
end

#reporting_attribution_model ⇒ ::Google::Analytics::Admin::V1alpha::AttributionSettings::ReportingAttributionModel

Returns Required. The reporting attribution model used to calculate conversion credit in this property's reports.

Changing the attribution model will apply to both historical and future data. These changes will be reflected in reports with conversion and revenue data. User and session data will be unaffected.

Returns:



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# File 'proto_docs/google/analytics/admin/v1alpha/resources.rb', line 913

class AttributionSettings
  include ::Google::Protobuf::MessageExts
  extend ::Google::Protobuf::MessageExts::ClassMethods

  # How far back in time events should be considered for inclusion in a
  # converting path which leads to the first install of an app or the first
  # visit to a site.
  module AcquisitionConversionEventLookbackWindow
    # Lookback window size unspecified.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 7-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_7_DAYS = 1

    # 30-day lookback window.
    ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 2
  end

  # How far back in time events should be considered for inclusion in a
  # converting path for all conversions other than first app install/first site
  # visit.
  module OtherConversionEventLookbackWindow
    # Lookback window size unspecified.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED = 0

    # 30-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS = 1

    # 60-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_60_DAYS = 2

    # 90-day lookback window.
    OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_90_DAYS = 3
  end

  # The reporting attribution model used to calculate conversion credit in this
  # property's reports.
  module ReportingAttributionModel
    # Reporting attribution model unspecified.
    REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0

    # Data-driven attribution distributes credit for the conversion based on
    # data for each conversion event. Each Data-driven model is specific to
    # each advertiser and each conversion event.
    CROSS_CHANNEL_DATA_DRIVEN = 1

    # Ignores direct traffic and attributes 100% of the conversion value to the
    # last channel that the customer clicked through (or engaged view through
    # for YouTube) before converting.
    CROSS_CHANNEL_LAST_CLICK = 2

    # Gives all credit for the conversion to the first channel that a customer
    # clicked (or engaged view through for YouTube) before converting.
    CROSS_CHANNEL_FIRST_CLICK = 3

    # Distributes the credit for the conversion equally across all the channels
    # a customer clicked (or engaged view through for YouTube) before
    # converting.
    CROSS_CHANNEL_LINEAR = 4

    # Attributes 40% credit to the first and last interaction, and the
    # remaining 20% credit is distributed evenly to the middle interactions.
    CROSS_CHANNEL_POSITION_BASED = 5

    # Gives more credit to the touchpoints that happened closer in time to
    # the conversion.
    CROSS_CHANNEL_TIME_DECAY = 6

    # Attributes 100% of the conversion value to the last Google Ads channel
    # that the customer clicked through before converting.
    ADS_PREFERRED_LAST_CLICK = 7
  end
end