Class: Aidp::Planning::Generators::MarketingReportGenerator

Inherits:
Object
  • Object
show all
Defined in:
lib/aidp/planning/generators/marketing_report_generator.rb

Overview

Generates marketing report with key messages and differentiators Uses AI to craft compelling narratives from technical features Follows Zero Framework Cognition (ZFC) pattern

Instance Method Summary collapse

Constructor Details

#initialize(ai_decision_engine:, config: nil) ⇒ MarketingReportGenerator

Returns a new instance of MarketingReportGenerator.



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# File 'lib/aidp/planning/generators/marketing_report_generator.rb', line 12

def initialize(ai_decision_engine:, config: nil)
  @ai_decision_engine = ai_decision_engine
  @config = config || Aidp::Config.agile_config
end

Instance Method Details

#format_as_markdown(report) ⇒ String

Format marketing report as markdown

Parameters:

  • report (Hash) —

    Marketing report structure

Returns:

  • (String) —

    Markdown formatted marketing report



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# File 'lib/aidp/planning/generators/marketing_report_generator.rb', line 50

def format_as_markdown(report)
  Aidp.log_debug("marketing_report_generator", "format_as_markdown")

  output = ["# Marketing Report", ""]
  output << "**Generated:** #{report[:metadata][:generated_at]}"
  output << "**Key Messages:** #{report[:metadata][:key_message_count]}"
  output << "**Differentiators:** #{report[:metadata][:differentiator_count]}"
  output << ""

  output << "## Overview"
  output << ""
  output << report[:overview]
  output << ""

  output << "## Value Proposition"
  output << ""
  output << "### Headline"
  output << ""
  output << report[:value_proposition][:headline]
  output << ""
  output << "### Subheadline"
  output << ""
  output << report[:value_proposition][:subheadline]
  output << ""
  output << "### Core Benefits"
  output << ""
  report[:value_proposition][:core_benefits].each do |benefit|
    output << "- #{benefit}"
  end
  output << ""

  output << "## Key Messages"
  output << ""
  report[:key_messages].each_with_index do |message, idx|
    output << "### #{idx + 1}. #{message[:title]}"
    output << ""
    output << message[:description]
    output << ""
    output << "**Supporting Points:**"
    message[:supporting_points].each do |point|
      output << "- #{point}"
    end
    output << ""
  end

  output << "## Differentiators"
  output << ""
  output << "What sets us apart from competitors:"
  output << ""
  report[:differentiators].each_with_index do |diff, idx|
    output << "### #{idx + 1}. #{diff[:title]}"
    output << ""
    output << diff[:description]
    output << ""
    output << "**Competitive Advantage:** #{diff[:advantage]}"
    output << ""
  end

  output << "## Target Audience"
  output << ""
  report[:target_audience].each do |segment|
    output << "### #{segment[:name]}"
    output << ""
    output << "**Description:** #{segment[:description]}"
    output << ""
    output << "**Pain Points:**"
    segment[:pain_points].each do |pain|
      output << "- #{pain}"
    end
    output << ""
    output << "**Our Solution:**"
    segment[:our_solution].each do |solution|
      output << "- #{solution}"
    end
    output << ""
  end

  output << "## Positioning"
  output << ""
  output << "**Category:** #{report[:positioning][:category]}"
  output << ""
  output << "**Statement:** #{report[:positioning][:statement]}"
  output << ""
  output << "**Tagline:** #{report[:positioning][:tagline]}"
  output << ""

  output << "## Success Metrics"
  output << ""
  report[:success_metrics].each do |metric|
    output << "- **#{metric[:name]}:** #{metric[:target]}"
    output << "  - Measurement: #{metric[:measurement]}"
    output << ""
  end

  output << "## Messaging Framework"
  output << ""
  output << "| Audience | Message | Channel | Call to Action |"
  output << "|----------|---------|---------|----------------|"
  report[:messaging_framework].each do |msg|
    output << "| #{msg[:audience]} | #{msg[:message]} | #{msg[:channel]} | #{msg[:cta]} |"
  end
  output << ""

  output << "## Launch Checklist"
  output << ""
  report[:launch_checklist].each_with_index do |item, idx|
    output << "- [ ] **#{item[:task]}**"
    output << "  - Owner: #{item[:owner]}"
    output << "  - Timeline: #{item[:timeline]}"
    output << ""
  end

  output.join("\n")
end

#generate(mvp_scope:, feedback_analysis: nil) ⇒ Hash

Generate marketing report from MVP scope and feedback

Parameters:

  • mvp_scope (Hash) —

    MVP scope definition

  • feedback_analysis (Hash) (defaults to: nil) —

    User feedback analysis (optional)

Returns:

  • (Hash) —

    Marketing report structure



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# File 'lib/aidp/planning/generators/marketing_report_generator.rb', line 21

def generate(mvp_scope:, feedback_analysis: nil)
  Aidp.log_debug("marketing_report_generator", "generate",
    feature_count: mvp_scope[:mvp_features]&.size || 0,
    has_feedback: !feedback_analysis.nil?)

  # Use AI to generate marketing materials
  marketing_report = generate_marketing_with_ai(mvp_scope, feedback_analysis)

  {
    overview: marketing_report[:overview],
    value_proposition: marketing_report[:value_proposition],
    key_messages: marketing_report[:key_messages],
    differentiators: marketing_report[:differentiators],
    target_audience: marketing_report[:target_audience],
    positioning: marketing_report[:positioning],
    success_metrics: marketing_report[:success_metrics],
    launch_checklist: marketing_report[:launch_checklist],
    messaging_framework: marketing_report[:messaging_framework],
    metadata: {
      generated_at: Time.now.iso8601,
      key_message_count: marketing_report[:key_messages]&.size || 0,
      differentiator_count: marketing_report[:differentiators]&.size || 0
    }
  }
end