The power of Mad Mimi in your Ruby application. Deliver emails, track statistics, and manage your subscriber base with ease.


gem install madmimi - or if you prefer to live on the edge, just clone this repository and build it from scratch.

Basic Usage

Dependencies: active_support (I intend to remove this in the not too distant future, and build my own implementation.)

mimi ='emailaddress', 'api_key')

mimi.lists -> get all of your Mad Mimi lists returned as a hash

mimi.memberships('email') -> returns a hash of the lists that specific email address is subscribed to

mimi.new_list('New list name') -> make a new list

mimi.delete_list('New list name') -> delete the list I just created

mimi.csv_import(“name,emailndave,dave@example.comn”) -> import from a csv string

mimi.add_to_list('', 'Test List') -> add this email address to a specific list

mimi.remove_from_list('', 'Test List') -> remove this email address from a specific list

mimi.suppressed_since('unix timestamp') -> get a TXT of all addresses that were suppressed since this timestamp

mimi.promotions -> returns a hash of your promotions

mimi.mailing_stats('promotion_id', 'mailing_id') -> get stats on a specific mailing

Sending E-Mail (using the Mailer API)

Replacing keys in your email body text:

options = { 'promotion_name' => 'Test Promotion', 'recipients' => 'Nicholas Young <>', 'from' => 'MadMimi Ruby <>', 'subject' => 'Test Subject' }

yaml_body = { 'greeting' => 'Hello', 'name' => 'Nicholas' }

mimi.send_mail(options, yaml_body)

Sending Raw HTML (presumably generated by your app)

options = { 'promotion_name' => 'Test Promotion', 'recipients' => 'Nicholas Young <>', 'from' => 'MadMimi Ruby <>', 'subject' => 'Test Subject' }

raw_html = “<html><head><title>My great promotion!</title></head><body>Body stuff[]</body></html>”

mimi.send_html(options, raw_html)

Sending Plain Text

options = { 'promotion_name' => 'Test Promotion', 'recipients' => 'Nicholas Young <>', 'from' => 'MadMimi Ruby <>', 'subject' => 'Test Subject' }

plain_text = “Plain text email contents [[unsubscribe]]”

mimi.send_plaintext(options, plain_text)

Return values

In most cases, a return value of a single space indicates success.

On success, #send_mail, #send_html, and #send_plaintext return String with a numeric mailing_id. This mailing_id can be used to look up stats with #mailing_stats.

Errors or issues preventing operation completing return a human-readable String.

Therefore, if the return value is not a space, or is not a numeric String value, then there is probably an error or uncompleted operation.

Specific options keys

'raw_html': Must include at least one of the [[tracking_beacon]] or [[peek_image]] tags.

'promotion_name': If a promotion doesn't exist under the given name, it will be created. If it exists and you specify raw_html, the promotion body will be replaced.

'list_name': For all of the #send methods, if 'list_name' is provided, the recipients will be those for an already-existing “audience.”

Note on Patches/Pull Requests

  • Fork the project.

  • Make your feature addition or bug fix.

  • Add tests for it. This is important so I don't break it in a future version unintentionally.

  • Commit, do not mess with rakefile, version, or history. (if you want to have your own version, that is fine but bump version in a commit by itself I can ignore when I pull)

  • Send me a pull request. Bonus points for topic branches.




Copyright © 2010 Nicholas Young. See LICENSE for details.